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Welcome, I'm Zara Smith

It's my mission to help product-focused leaders and entrepreneurs smash through their inner limits, learn key commercial and business skills so they can set themselves up for unlimited success.

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Mindset and Negotiation Coach

Prior to becoming a coach in 2020, I was a senior buyer for a national UK retailer responsible for over £100m of turnover and have worked in Buying for over 12 years.  I'm also a gap partnership trained negotiator for over 10 years and have been negotiating with household names both in the UK and the far east. I came to mindset coaching after learning how to process Grief and learning how important unlocking and recoding our mind is to revolutionize whom we become, tap into our individuality and authenticity, and what we are capable of achieving. What tends to stand in our way is outdated childhood conditioning, our emotional wounds, and our beliefs around what is possible. All of which can be recoded in our subconscious mind using techniques such as Neuro-Linguistic Programming and other mindful practices. As well as helping entrepreneurs in business but I also serve the local community by founding 'Flourish' which is a local positive mindset circle set up to serve the local community. If you would like to be a Flourish tribe leader in your local community visit the Flourish tab and sign up today.

I believe with more conscious awareness and bravery to be our authentic self we can be better people and leaders. The key to understanding why we resist can be the answer to how we unlock our fullest potential and achieve whatever it is we desire because while our subconscious can be playing it safe, in reality, it's about recognizing the times to stop playing safe and be courageous. Therefore I look to coach valuable mindset and negotiation skills to help you feel more empowered and confident in going out and making the impact on the world you wish. I'm also really passionate about supporting female leaders to be authentic, to step out of sitting in overtly masculine leader energy and lead powerfully as their authentic self, so as women we balance out the harder traits of masculine leadership with soft but assertive energy.

I split time between coaching workshops online and in the South Yorkshire area, authentic feminine leadership workshops,  negotiation workshops, private mentorship and coaching for 1:1 clients and Flourish. I'd love to hear from you if you'd like to collaborate or be coached. You can contact me on 07375631970 or email hello@zarasmithcoaching.com and I'll be in touch. Otherwise, follow me on IG @zara_smith_coaching or on Linked In.




Learn professional negotiator behaviours, tactics and strategies.

How to study and control body language

Money Mindset

Improve confidence and assertiveness

Up hold Boundaries

How to create levers

Conflict resolution

Signs of manipulation

Building collaboration through negotiation

Empowering yourself and your business for success. 

Register your interest here:

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Contact Us

I'm always looking for new and exciting opportunities. Let's connect.


I'll show you my grid, if you show me yours ;)

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Lets connect on Instagram @zara_smith_coaching